Associate consultants

Francis Cripps, Senior economic consultant
Francis Cripps was for many years a senior research officer in the University of Cambridge Department of Applied Economics where he designed a number of economic models for analysing regional, national and global developments. With Terry Ward, he co-founded Alphametrics in 1983 and Applica in 1992. Since then he has developed a range of computer systems for economic and financial applications, including, with the support of the UN, a ‘variable-geography’ model of the world economy containing data for 127 countries, designed to analyse global policy issues. He has established a network of users across the world, including in China, India, other parts of South-East Asia and Latin America.

John Morley, Senior policy advisor
John Morley spent 30 years with the European Commission as Head of Employment Policy and as Adviser/Speech writer to Director Generals and Commissioners for Employment, Social Affairs and Equal Opportunities. Since 2003, he has been an associate consultant with Applica. He is a frequent speaker at European and UK events on economic, employment and social issues. Prior to working in the European Commission, he was an economic adviser in the UK Civil Service, an editor of Business management magazine and a University Lecturer in Economics.